About
We build it with you, then get out of the way.
Most AI firms leave you needing them. We’d rather leave you not.
Our mission
Setanta’s mission is to Modernize Traditional American Businesses.
We’re at the beginning of the intelligence revolution; these businesses need to keep up and upgrade their operations.
What that changes
Most firms profit when you can’t maintain it.
The usual way
- A delivery team you never meet
- A system you own on paper but can’t change
- A support retainer, forever
- Success means it shipped
Our way
- Your people build it, with us beside them
- Your team has already changed it once
- Nothing after. That’s the point.
- Success means your number moved
How we stay honest
Four rules we don’t bend.
Small on purpose
The value is sitting with the person who runs the process. That doesn’t scale with headcount.
Built in your accounts
Your tools, your contracts, your logins. No markup on model spend.
Measured on your numbers
You sign off on the baseline, so you can argue with the result.
We turn work down
If we’re the wrong fit, you’ll hear it on the first call.
Who does the work
The person you meet does the work.
Setanta was founded by Gary O’Neill, who has run business systems, data and AI at Catalant, Stylitics, Sony and Machinery Partner. Those were inside roles, not consulting ones, so what we build is something the next person can keep running.
Setanta is a GTM engineering and AI implementation firm in Wilmington, North Carolina, and an Anthropic Partner. We build go-to-market systems for 50 to 500 person traditional businesses across the US Southeast, in the client’s own HubSpot, Clay, Apollo and Instantly accounts.